news

01/03 : Kanzi® People Europe Forum at Fruchtwelt a big success!

More than 300 participants have gathered at the Kanzi® People Europe Forum, which took place on Friday 19th February, 2010, during Fruchtwelt at Friedrichshafen, Germany. The meeting of the Kanzi® People Europe had the purpose to review the results achieved during the past 5 years and to get an outlook on the future of Kanzi®.

 

Dietmar Bahler (MD Sparte Obst, BayWa AG) welcomed the participants from all over Europe. Urs Luder (CEO KGE NV) summarized the results achieved in the past 5 years and gave an outlook on the future developments of Kanzi®. The production experiences and the results of the storage experiments were commented by Michael Winstel (Extension Services and Product Management, WOG) and Jos Meesters (Director Production Veiling Haspengouw). Leonard Kampschöer (MD Fruitmasters Holland) and Hans Knöpfler (MD Obst vom Bodensee) presented the commercial results and strategies of Kanzi® as well as commented on the successful Kanzi® Campaign. The last part of the Forum consisted of a Q & A session, where the MD's of the Kanzi® marketers answered questions from the audience.

 

After the formal part of the Forum the participants were invited for drinks and local specialties, where the growers had ample possibilities to exchange experiences among each others.

 

GKE NV is very satisfied with the outcome of this Kanzi® Europe Forum. "The challenging questions from the audience and the open minded answers by the Kanzi® Europe Panel confirm again, that cooperation and open communication are the key ingredients of our success. This get together after 5 years and the relaxed atmosphere at the informal part of the meeting confirm the strength of this group. Such meetings may be organized also in the future." comments Urs Luder (CEO GKE NV).